Learning Process in Electronic Advertisement class 2011

I am a student of marketing course. I choose Electronic Advertisement as my elective program paper because I planned and hope to learn deeply about the advertisement. Although in most of the marketing subject such as Integrate Marketing Communication (IMC) and others had been teaches about what is advertisement but those didn’t mention deeply such as how an advertisement been create, how an advertisement related to marketing, who will take part in the process of creating an advertisement and what medium should be use, placed and others to fulfill the audience need and sponsor need. Marketing paper just stated in a general form while this course can increase my knowledge about advertisement.

In the process learning of the Electronic Advertisement, I found that it is very interesting. In fact, advertiser is the people who want to advertise the advertisement and the advertisement agencies is the people who help the advertiser to create the advertisement. But before this, I thought that advertiser was the people who created the advertisement and advertiser is same meaning with the advertisement agencies.

Besides than that, in Electronic Advertisement class gave me knowledge about advantages of magazine and newspaper. Because of the good presentation from Puan Nurin and she gave us a lot of example, so it make me more memorable. The advantages of this make me felt confident to answer the question from IMC lecture. He asks me “why I choose newspaper and magazine as the main media to present the advertisement”. I answer the question on the spot with stated out the advantages of newspaper and magazine. Later, IMC lecture praise me because my answer are very good. I feel that the knowledge from Electronic Advertisement is very useful.

After attended the Electronic Advertisement class, I become more sensitive to the advertisement that I pass by. For example, when I pass by the dkg1, there is a lot of sign board. Then I will stop my pace and look at the sign board there. In my mind, I will critic it base on the method of message strategy because message in the sign board play an important role to influence a person interesting and understanding.

Lastly, I would like to say thank you to Puan Nurin because she gave me the knowledge there are very valuable and help me become a knowledgeable. Besides that, I am very appreciating her help because when I faced some problem in the assignment, I went to asked her the question and she will always prepare to answer my question. Thank you.

Anlene Chocolate milk

Anlene Chocolate milk    

        I can’t miss is a cup of Anlene Chocolate milk when I having my breakfast every day. Before that, I didn’t mind to have any others brand of beverage but now I just will selected Anlene Chocolate as my first choice and last choice when I having my breakfast. Now, I can’t switch to another brand anymore because the favor and taste of others brand make me gorge rise.

Yummy Yummy ^^ Milk Chocolate 

         Once a time, I didn’t take my breakfast and directly go to the class. After finish class, I am trying to find Anlene Coklat milk to drink. Unfortunately, I just can find Dutch Lady Milk only and the favor that has sold at the store just left one favor that is Dutch lady Low Fat Milk. I can’t miss a cup of milk in day so I purchase the  Dutch lady Low Fat Milk to replace my Anlene Chocolate milk for that day. After purchasing, I started to drink. At the beginning, I try to accept the taste but when I continue to drink it, it makes me gorge rise. Immediately, I throw the box of Dutch Lady Low Fat Milk in the dustbin and directly go to the toilet. The whole day of that time, I lose my appetite. When I reach my room, first thing that I do is having a cup of Anlene Chocolate milk even that time was evening. I swear I didn’t want to buy any others brand of beverage beside Anlene Coklat milk.

          I want to mention here about that I don’t will drink Anlene Original milk and Anlene Cream milk even it is same brand with Anlene Chocolate milk. Chocolate is the main reason that I buy it. Why I didn’t buy Dutch Lady Chocolate or others brand that has chocolate favor? For me, the favor of Anlene Chocolate milk is unique, it can’t be replacement by others brand. Anlene Chocolate milk is tasty and less sweet don’t like others might too sweet for me. Its chocolate powder is taste like the Berly’s chocolate. I like Beryl’s chocolate much. The price of Beryl’s chocolate is expensive for me but I hope that I can eat that everyday so I select Anlene Chocolate milk to fulfill my want with Beryl’s chocolate. Before long, I fall in love with Anlene Chocolate milk even those I have Beryl’s chocolate in hand.