Thursday, April 28, 2011

My sEMesTEr 4 with SCCT 3153

SCCT 3153 is a code of ELECTRONIC ADVERTISING paper in UUM.

I am taking this paper in my semester 4, 2011.

during last class, 
my lecturer was asking us to wrote a blog is about : 
"what do you learn from this advertising class throughout the semester?"

sounds heard like quiet tough, 
how to memorize what i learn... 
haha... try try ya^^"

still remember the situation of the 1st class that i attended,
our lecturer was asking the marketing students.
"why do you choose this paper, even it is not compulsory to be taken."
"are you sure you don’t want to drop this paper?" (something like that...)
the answer from us is : NO!!!!

as a marketing student, i was feel shock!!
huh??? how come the lecturer will asked these kind of questions??
honestly, i was the 1st time meet this kind of lecturer.
thus, the 1st expression for me is, this lecturer are so cute!!!
sure i will gain interest from her^^ (as well won’t feel sleepy during the lecture)

from this electronic advertising class,
i know i had learn a lot which are out of  the story inside our textbook.
i know what is the actual advertising means…
i know how to choose the most suitable media…
i know what make great advertising…
and ……………………………..
these are the all I had new learned in this advertising class.

Besides, the most I like is when lecturer asked us to create a blog^^


How come I was so excited?? Because…. >> I love to blog <<

I have my own blogspot… and I use to blogging all the time^^

I feel that blog is a good place to write down our emotion, our attitude…

No matter happiness or sadness…

The thing to be glad is :

lecturer uses this way to substitute our assignment…

therefore, we no need to do another formal individual assignment^^ hehe~~

in my mind set, assignment are totally quiet hard and waste time than blogging^^

and lastly…

I wish to say a very thank you to my lecturer, PUAN NURIN…

Thanks for bringing me so much knowledge…

May your dreams and wishes come true^^

Best regards by TAN KE XIN 196921

Saturday, April 23, 2011

Learning Process in Electronic Advertisement class 2011

I am a student of marketing course. I choose Electronic Advertisement as my elective program paper because I planned and hope to learn deeply about the advertisement. Although in most of the marketing subject such as Integrate Marketing Communication (IMC) and others had been teaches about what is advertisement but those didn’t mention deeply such as how an advertisement been create, how an advertisement related to marketing, who will take part in the process of creating an advertisement and what medium should be use, placed and others to fulfill the audience need and sponsor need. Marketing paper just stated in a general form while this course can increase my knowledge about advertisement.

In the process learning of the Electronic Advertisement, I found that it is very interesting. In fact, advertiser is the people who want to advertise the advertisement and the advertisement agencies is the people who help the advertiser to create the advertisement. But before this, I thought that advertiser was the people who created the advertisement and advertiser is same meaning with the advertisement agencies.

Besides than that, in Electronic Advertisement class gave me knowledge about advantages of magazine and newspaper. Because of the good presentation from Puan Nurin and she gave us a lot of example, so it make me more memorable. The advantages of this make me felt confident to answer the question from IMC lecture. He asks me “why I choose newspaper and magazine as the main media to present the advertisement”. I answer the question on the spot with stated out the advantages of newspaper and magazine. Later, IMC lecture praise me because my answer are very good. I feel that the knowledge from Electronic Advertisement is very useful.

After attended the Electronic Advertisement class, I become more sensitive to the advertisement that I pass by. For example, when I pass by the dkg1, there is a lot of sign board. Then I will stop my pace and look at the sign board there. In my mind, I will critic it base on the method of message strategy because message in the sign board play an important role to influence a person interesting and understanding.

Lastly, I would like to say thank you to Puan Nurin because she gave me the knowledge there are very valuable and help me become a knowledgeable. Besides that, I am very appreciating her help because when I faced some problem in the assignment, I went to asked her the question and she will always prepare to answer my question. Thank you.

Monday, March 28, 2011

BLOG 2 : Perceptual Mapping

Perceptual mapping 
~ help the organization identify a positioning strategy for the product or service. 

Below is a very basic perceptual map. 

With plotting the car market, 
it could be ease for us to identify the category of luxury and high price brands. 

BMW and Mercedes are plotted as luxury and high price category. 

Meanwhile, Proton and Perodua were plotted in poverty and low price category. 

Other than that, 
Honda and Toyota are located at luxury category however the prices are cheaper than others. 

Lastly, Suzuki, Hyundai and Mitsubishi are labeled as poverty category but the prices are seems to be high.

**The perceptual map is plotted on the basis of ours perception.


Wednesday, March 16, 2011


What is the product that I use every day in my life and may not getting out without it??

There have a lot of products that are needed for me in my life. 

Here, I will choose Hair Shampoo as my daily product…

Why do I say so?? 

This is because i have a rebonding and dyed hair,
in order to not let go in poor,
so JS hair shampoo become the most important part
in my life to protect my hair... 


What is JS hair shampoo?? How come it can affect me to use it every day?? 
But not others brand?? 
Lets me briefly explain about the JS hair shampoo here…

The name of the shampoo that I use is 

It is mainly use for dull hair, coloured hair, damaged hair & dense hair.

This unique gentle shampoo with its exceptional conditioning properties, 
increases moisture to repair chemical treated and damaged hair. 

These important nutrients are needed to enhance growth and 
replace lost body texture and moisture.

Nowadays, I cant even switch to any other kinds of hair shampoo… 
I am too relying on it… 
My hair will not be able to accept another brand… 

Remember once upon a time, due to the lack of stock, 
I try to use another brand for cleansing my hair. 

But then after came back to UUM, 
Oh My God!!! 
My hair is look like so sick and terrible… 

The dandruffs are seems like to visit UUM as well, 
and I am feels so itching on my head… 

After this case happened, I swear… 

I will not use on another brand anymore… 

I will stay loyalty with my lovely brand, 
JS hair shampoo and continue on it... 
the end of the day… ^^

Monday, March 14, 2011

Anlene Chocolate milk

Anlene Chocolate milk    
        I can’t miss is a cup of Anlene Chocolate milk when I having my breakfast every day. Before that, I didn’t mind to have any others brand of beverage but now I just will selected Anlene Chocolate as my first choice and last choice when I having my breakfast. Now, I can’t switch to another brand anymore because the favor and taste of others brand make me gorge rise.

Yummy Yummy ^^ Milk Chocolate 

         Once a time, I didn’t take my breakfast and directly go to the class. After finish class, I am trying to find Anlene Coklat milk to drink. Unfortunately, I just can find Dutch Lady Milk only and the favor that has sold at the store just left one favor that is Dutch lady Low Fat Milk. I can’t miss a cup of milk in day so I purchase the  Dutch lady Low Fat Milk to replace my Anlene Chocolate milk for that day. After purchasing, I started to drink. At the beginning, I try to accept the taste but when I continue to drink it, it makes me gorge rise. Immediately, I throw the box of Dutch Lady Low Fat Milk in the dustbin and directly go to the toilet. The whole day of that time, I lose my appetite. When I reach my room, first thing that I do is having a cup of Anlene Chocolate milk even that time was evening. I swear I didn’t want to buy any others brand of beverage beside Anlene Coklat milk.

          I want to mention here about that I don’t will drink Anlene Original milk and Anlene Cream milk even it is same brand with Anlene Chocolate milk. Chocolate is the main reason that I buy it. Why I didn’t buy Dutch Lady Chocolate or others brand that has chocolate favor? For me, the favor of Anlene Chocolate milk is unique, it can’t be replacement by others brand. Anlene Chocolate milk is tasty and less sweet don’t like others might too sweet for me. Its chocolate powder is taste like the Berly’s chocolate. I like Beryl’s chocolate much. The price of Beryl’s chocolate is expensive for me but I hope that I can eat that everyday so I select Anlene Chocolate milk to fulfill my want with Beryl’s chocolate. Before long, I fall in love with Anlene Chocolate milk even those I have Beryl’s chocolate in hand.