Perceptual mapping
~ help the organization identify a positioning strategy for the product or service.
Below is a very basic perceptual map.
With plotting the car market,
it could be ease for us to identify the category of luxury and high price brands.
BMW and Mercedes are plotted as luxury and high price category.
Meanwhile, Proton and Perodua were plotted in poverty and low price category.
Other than that,
Honda and Toyota are located at luxury category however the prices are cheaper than others.
Lastly, Suzuki, Hyundai and Mitsubishi are labeled as poverty category but the prices are seems to be high.
**The perceptual map is plotted on the basis of ours perception.
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